A digital website is a website created using technology such as the internet and electronics. Digital media can also include audio, video, social media, and applications.
Digital content is a type of media that organizations use to engage with their website visitors, customers, or users. It can include: Streaming video, Downloadable guides, Images, Live broadcasts, Tutorials, How-to guides, Infographics, and Podcasts.
What Is Digital Marketing?
Digital marketing is the use of websites, apps, mobile devices, social media, search engines, and other digital means to promote and sell products and services.
Types of Digital Marketing:
Social media marketing : Build connections with potential customers on platforms like Facebook, Twitter, Instagram, and TikTok.
Search engine optimization (SEO) : A marketing tool that increases a website’s visibility organically
Pay-per-click (PPC): A type of digital marketing where you pay a fee for each click on your digital ads. Google Ads is a common tool for PPC.
Email marketing: Send promotional messages to prospects with the hope that they click on them.
Affiliate marketing: A tactic where someone makes money by promoting another person’s business
Influencer marketing: Work with an influencer, such as a celebrity, industry expert, or content creator, in exchange for exposure.
Marketing automation: Use software to power digital marketing campaigns, improving the efficiency and relevance of advertising.
SMS marketing: Send promotional campaigns or transactional messages using text messages (SMS).
Instant message marketing: Use messaging apps and platforms like WhatsApp, Facebook Messenger, and Slack to connect with customers in real-time.
4 Types of Digital Marketing You Should Consider for Your Business
- Content Marketing. …
- Search Engine Optimization (SEO) …
- Search Engine Marketing (SEM) …
- Social Media Marketing (SMM)